Skip to content
FounderCite Get an audit

‹ Landing-page auditSamples › ripplenote.io

A landing-page teardown of ripplenote.io

Sample reportFictional site

Page one of the report: the verdict, the annotated screenshot and the first three fixes.
Site
ripplenote.io
A fictional team-notes startup, made up for this sample.
Goal of the page
Trial signups from small teams
Findings
8 fixes, 3 to ship first
Delivered as
PDF and Markdown, by email

Verdict8 fixes

The page's headline, 'The future of work, reimagined', bracketed and pinned as the first fix.

A real product behind a vague page. Fix the headline first, then the buttons.

Works
A specific product shot
Biggest blocker
A headline that could be anyone's
Ship first
Name the outcome

5-second test

Who is it for?
Unclear
What does it do?
Only the screenshot says
What do I do next?
Two equal buttons

Checked by lint and an independent second read

Inside this report

The first pages are below. The rest comes to your inbox.

Annotated screenshots

Pin numbers match the fixes below.

The fictional Ripplenote homepage on desktop, with three problems pinned: the headline, two equal buttons, and no proof under them.

Prioritized fixes

3 of 8, most important first.

  1. P0Fix first

    The headline doesn't say what Ripplenote does

    P0-1 · Pin 1, desktop · Observed · Effort: small

    Evidence
    H1 reads "The future of work, reimagined."
    Fix
    Name the customer and the outcome. Three options are in the rewrite below.

  2. P0Fix first

    Two equal buttons split the first click

    P0-2 · Pin 2, desktop · Observed · Effort: small

    Evidence
    "Book a demo" and "Start free" are the same size and color, side by side.
    Fix
    Make "Start free" the one button. Turn "Book a demo" into a text link.

  3. P0Fix first

    Both buttons start below the fold on a phone

    P0-3 · Phone screenshot · Observed · Effort: small

    Evidence
    On a 393-pixel-wide screen, the badge and a two-line headline push both buttons out of view.
    Fix
    Drop the badge and shorten the headline, so the button shows without scrolling.

5 more fixes, the rewritten hero, the section order and an AI-visibility note are in the full report.

Read the rest of the report

5 more fixes, the rewritten hero and the section order, as a PDF.

Email me the full report

Or get one for your own page: your audit, $99