Landing-page rubric
Chapter 3
Landing-page rubric
Mark each area, then fix the weakest first.
| Area | Your page | Notes |
|---|---|---|
| Clarity | Needs work | |
| Value | Works | |
| Proof | Missing | |
| Call to action | Needs work | |
| Structure | Works | |
| Mobile and speed | Needs work | |
| Objections | Missing |
Audit your own landing page.
The checklist and fixes from our paid audits, as a PDF and a Notion template.
$29 when it opens
Inside the playbook
11 chapters
- N°01Who it's for, and who it isn'tChapter
- N°02The 5-second testTest(desktop and phone)
- N°03The landing-page rubricWorksheet(7 areas)
- N°04The hero formulaWorksheet
- N°05Proof and trustChapter
- N°06Calls to action and frictionChapter
- N°07Section-order templatesTemplates
- N°08The most common fixes from our auditsPatterns(from real audits)
- N°09AI visibilitySelf-test log(4 checks)
- N°10Do it yourself, or buy the auditChapter
- N°11ChangelogUpdates(12 months)
Fill it in as you read.
Every worksheet comes in Notion and in the PDF.
5-second test
Chapter 2
Hero rewrite
Chapter 4
Section order
Chapter 7
AI self-test log
Chapter 9
Do it yourself, or have us do it.
The playbook
- One time
- $29
- Chapters
- 11
- The rubric from our audits
- Not included: Fixes written for your page
- Not included: Your hero, rewritten
- Use it on every page you ship
The Landing-Page Audit
- Per page
- $99
- Fixes for your page
- 8–12
- The rubric from our audits
- Fixes written for your page
- Your hero, rewritten
- Not included: Use it on every page you ship
Questions that come upbefore people buy.
Something else?hello@foundercite.com ↗
When does it open?
After our first paid audits ship, so the common-fixes chapter comes from real pages, not guesses. Join the waitlist and we will email you once when it opens.
What do I get?
A PDF and a Notion template with the same chapters and worksheets. Duplicate the template into your own workspace, or print the PDF.
How is it different from the audit?
It uses the same rubric. The audit applies it to your page for you, with annotated screenshots, fixes with evidence, and your hero rewritten. The playbook shows you how to do that yourself, on as many pages as you like.
Will it get me more signups?
Nobody honest can promise that. It shows you what to check and how to fix what you find. What changes depends on what you ship.
Do I get updates?
Yes, for 12 months. We add a new version when our audits keep finding a fix the playbook does not cover yet.
What if the files don't work?
If they don't arrive or don't open, email us and we'll fix it or refund you.
Get it firstThe playbook, $29
Stop guessing. Start fixing.
It opens once our first audits ship, so the common fixes come from real pages. Leave your email for one note when it does.
Join the waitlistOne email when it opens · $19 for the first 50